Rally por Puerto Rico: A Charity Event to Benefit Those in Need
Anderson Trucking Service and Trailer Bridge have partnered to host the "Rally por Puerto Rico" charity golf event, aiming to raise funds for Habitat for Humanity of Puerto Rico. Since its inception in 2019, the event has united transportation and logistics leaders committed to supporting Puerto Rico, raising nearly $450,000 to create and preserve homeownership opportunities for low-income families on the island.
Naming
The event's name, "Rally por Puerto Rico," embodies the spirit of recovery and unity. The term "rally" signifies both a mass meeting in support of a cause and the act of recovering in health or spirits, reflecting the event's mission to aid Puerto Rico's resurgence. Additionally, the word "ally" within "rally" highlights the partnership between Trailer Bridge and Anderson Trucking Service, emphasizing their role as allies to the Puerto Rican community.
Design
The logo and surrounding elements draw inspiration from themes of water, giving, and teamwork. The design incorporates ripple motifs, symbolizing the far-reaching impact of collective efforts, and echoes the typography of Trailer Bridge's logo, creating a cohesive visual identity. This branding extends across various event materials, reinforcing the collaborative and supportive essence of the initiative.
Visual Elements
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Wave
Highlights the commonalities shared between ATS and TB, and their partnership in international transportation. Symbolizes the idea of making waves to create change.
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Icon
The R can stand alone as a strong icon for the event brand identity.
High contrast between R and ALLY defines the hidden, double meaning of the brand.
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Color Theme
Combination of ATS blue and TB blue unifies the two companies as partners working together to support a cause.
